Today, I thought we’d take a little look at Heart Love Weddings, then and now. Or, rather, bWed Exclusive then, and Heart Love Weddings now. :)
bWed Exclusive had been in the works for a while, but officially took its name on January 1, 2010. The name was a play on words in two ways. bWed when said aloud was be wed, which is what we ultimately like to see couples be. Wed, that is. The B was also a lovely coincidental representation of my last name, which also begins with a B. Nine months after bWed took its name, it went live on the world wide web on September 1st. It looked a little like this:
(Ironic that the one and only screenshot I have saved of the old blog is previewing the new one. Ha!)
The first post I ever wrote for the blog was titled “The Katherine Heigl Happy Dance.” And I thought it was the bees knees. Looking back, it really was just okay. I am my own worst critic, I know. I’m happy though that I have this post to look back on. It reminds me of how far I’ve come, and how far I still have yet to go. I’m happy with the way my writing style has improved in the last year. I like to think it’s what every writer strives for: to write better than the day before. So that is what I do.
The lovely Adger of Sealed With Appeal designed all of bWed Exclusive’s collateral. Pretty notecards with matching opalescent envelopes (they sparkled) and stickers with our signature letter B. My business cards were printed locally on heavy glossed paper; and the little purple swirl favor bags were a Michael’s find. It was totally fun and I loved every single piece.
I talked a bit ago about how I came to the realization that bWed Exclusive was just not me. Thus, my journey with Lara Casey and Emily Ley of Making Brands Happen began. Heart Love Weddings was born just a few weeks later. (Read more about our new name here.) And on July 20th, my wings were set free. Styled by Emily Ley and designed by Cathy Olson of Love-Inspired. It’s much more me, don’t you think?
Our new, fancy schmancy collateral was designed by the incredible Emily Ley. Beautiful notecards with matching opalescent envelopes (because I still dig all things sparkly) and über flashy letterpress business cards. Our signature heart stickers and pretty, pretty mailing labels (which look fabulous on our white mailing envelopes) were designed by Adger (Sealed With Appeal). The little favor bags were once again found at Michael’s. And the chocolate kisses are because, well, everyone loves chocolate! (What did you think went into those little favor bags anyway?)
We’ve come such a long way from a year ago. And I couldn’t be more excited for what’s ahead! I hope you’ve enjoyed our little trek down my memory lane! After this, bWed Exclusive is officially put to rest. There is nothing but Heart Love and Weddings in our future! :)
Happy Tuesday!
xoxo
*Photos of collateral taken by Karin Beauregard









































































